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29 July 2026

Project

Logs

Decision

Stack the field labels above their values on the entry card instead of a two-column layout.

Instead of

Labels in a fixed left column, values on the right, spec-sheet style.

Expect

Cards read top to bottom like a story (Decision, Instead of, Expect), and narrow viewports work without a special layout.

28 July 2026

Project

Logs

Decision

Added author to every entry, set automatically at creation, displayed as the Author row on the card. Never shown at capture. Retro-attributing authorship later is impossible, so the field exists from day one.

Instead of

Adding author when collaborators ship

Expect

Nothing changes visibly for solo use; the field pays off the day a project gains a second member.

26 July 2026

Project

Logs

Decision

Require an “Are you sure?” modal before removing a decision, with a short note that removal is permanent.

Instead of

Deleting immediately on menu click.

Expect

Fewer accidental removes when using the kebab menu.

Project

Logs

Decision

Allow editing decisions after create, including the date. Quick-add stays auto-timestamped; backfill happens by editing the date afterward.

Instead of

Choosing a date at create time, or keeping timestamps locked forever.

Expect

Can retro-log old projects without slowing the everyday compose flow.

Project

Logs

Decision

To implement a new project page with privacy settings that support both public and private visibility, defaulting to Private.

Instead of

An alternative consideration was not implementing any privacy settings, leaving all project pages public.

Expect

It’s all about giving you more control over who sees your projects while making the experience smoother and easier. We really care about privacy, so we’ve set everything to private by default. But of course, you can make your projects public if you want to share your progress.

23 July 2026

Project

Logs

Decision

I decided to give the input field focus when logging decisions, instead of keeping the project drop‑down active. When making multiple decisions, you need to start typing the decision right away. Focusing the input field streamlines the process, making the first step to state the decision clearly rather than getting sidetracked by project selections.

Expect

Logging speeds up, I start typing as soon as the modal opens.

Project

Logs

Decision

Cut the idea type before launch instead of shipping two entry types, because schema should be driven by usage data, not speculation.

Expect

No painful 'nowhere to put this' moments during the first four weeks of dogfooding. If I hit one, that's the re-entry signal.

19 July 2026

Project

Design System

Decision

Removed guest checkout.

Instead of

Keeping the guest checkout.

Expect

Fewer support ticekts.

30 March 2026

Project

Design System

Decision

I decided to make a test.

Instead of

Skipping the test and shipping without a smoke check.

Expect

The compose and feed paths still work after the change.

24 March 2026

Project

Design System

Decision

Replace all one-off icon SVGs with a single Lucide icon set across web and mobile. We audited 94 unique icons: 61 have direct Lucide equivalents, 22 need minor tweaks, and 11 will be contributed upstream.

Instead of

Keeping one-off SVGs and reviewing icons per feature.

Expect

Save roughly 120 KB from the production bundle, eliminate the per-icon design review step that currently adds two days to every feature branch, and give mobile parity so both platforms ship identical iconography

Project

UX-Query

Decision

Ship a three-sentence onboarding tooltip sequence instead of the full-screen walkthrough modal. The current modal has a 68 percent dismiss rate before users reach step two. The new tooltips anchor directly to the UI elements they describe and auto-advance after interaction.

Instead of

Keeping the full-screen walkthrough modal.

Expect

Increase activation rate from 34 percent to at least 50 percent within 30 days of launch, measured by users who complete their first project within the first session

Project

Platform

Decision

Move the entire billing flow from Stripe Checkout to a custom in-app payment form so we control every step of the funnel. This means building card input, plan selection, and confirmation screens from scratch. We will retire the hosted Checkout page by end of Q2.

Instead of

Keeping Stripe Checkout as the hosted payment flow.

Expect

Reduce checkout abandonment by at least 15 percent because users stay in-app, cut Stripe redirect latency from 3 seconds to under 500 milliseconds, and allow us to run A/B tests on pricing page layout without being limited by Checkout session constraints

Project

UX-Query

Decision

We decided to rename users to members in the nav.

Instead of

Keeping "users" as the nav label.

Expect

Fewer support questions about permissions.

4 November 2025

Project

Quants

Decision

Prioritize trend charts over raw metric tables on the quants dashboard for the first release.

Instead of

Leading with raw metric tables on first load.

Expect

Analysts spot changes faster in pilot sessions, with detailed tables available on drill-down.

19 August 2025

Project

Migration Experience

Decision

Guide migrations as a staged checklist with explicit confirmation between steps instead of a single bulk import flow.

Instead of

A single bulk import flow with no intermediate confirms.

Expect

Fewer failed migrations in support logs and higher completion rate for first-time importers.

8 May 2025

Project

Website restructure

Decision

Split product, pricing, and resources into separate top-level site sections with dedicated landing pages.

Instead of

Keeping product, pricing, and resources on one homepage.

Expect

Lower homepage bounce and improved organic landing relevance for pricing-related searches.

20 March 2025

Project

New plans

Decision

Rename plans to Starter, Pro, and Business instead of tier numbers across marketing and in-app billing.

Instead of

Keeping numbered tiers (Tier 1, Tier 2, Tier 3).

Expect

Clearer plan recognition in sales calls and fewer mismatches between marketing copy and checkout.

6 February 2025

Project

Free plan

Decision

Redesign the free plan limits screen to lead with what users keep, then list what unlocks on paid plans.

Instead of

Leading with what users lose when they hit free limits.

Expect

Less negative sentiment in upgrade prompts and stable conversion from free to paid.

3 December 2024

Project

Pricing

Decision

Replace the three-column pricing grid with a comparison table on viewports wider than 1024px.

Instead of

Keeping the three-column pricing grid on desktop.

Expect

Easier plan differentiation in moderated tests and fewer "which plan?" support questions.

15 November 2024

Project

Wayflyer Promo

Decision

Limit the Wayflyer promo banner to one dismissal per user session instead of a permanent dismiss.

Instead of

Allowing a permanent dismiss on the promo banner.

Expect

Promo visibility stays high for returning visitors without training users to ignore permanent banners.

29 October 2024

Project

Navigation/Homepage Restructure

Decision

Reduce top-level navigation to four items and move secondary links into a "More" menu on desktop.

Instead of

Keeping every secondary link in the top-level nav.

Expect

Cleaner homepage first impression and fewer mis-clicks in navigation tests.

11 October 2024

Project

Free Plan

Decision

Show remaining free-plan usage as a simple progress bar in the account header rather than a dedicated usage page.

Instead of

A dedicated usage page linked from account settings.

Expect

More free users notice limits before hitting them, with no increase in upgrade-page bounce.

26 September 2024

Project

Author Pages

Decision

Truncate author bios at three lines with an expand control instead of routing to a separate bio page.

Instead of

Routing to a separate full bio page.

Expect

Author pages stay scannable while still allowing full bios for interested readers.

5 September 2024

Project

Conference Sales Page

Decision

Show a live countdown to conference pricing deadline only when fewer than 14 days remain.

Instead of

Showing the countdown permanently on the sales page.

Expect

Urgency lifts late registrations without making the page feel permanently alarmist.

14 August 2024

Project

Sharing Feature

Decision

Default new share links to view-only permissions, with edit access as an explicit opt-in step.

Instead of

Defaulting new share links to edit access.

Expect

Fewer accidental edits from external collaborators and less permission-related support load.

19 July 2024

Project

Audit Sales Page

Decision

Place the primary purchase CTA above the feature comparison table on the audit sales page.

Instead of

Placing the primary CTA below the comparison table.

Expect

More users reach checkout before abandoning during the comparison scroll.

3 July 2024

Project

Premium Sales Page

Decision

Default the pricing toggle to annual billing on the premium sales page, with monthly as the secondary option.

Instead of

Defaulting the toggle to monthly billing.

Expect

Increase annual plan selection share without a measurable drop in overall conversion.

7 June 2024

Project

Audit Suggestions

Decision

Surface audit suggestions inline beneath the affected UI element rather than in a separate review panel.

Instead of

Collecting suggestions in a separate review panel.

Expect

Higher suggestion acceptance rate because context stays visible while reviewing fixes.

21 May 2024

Project

Not Research-based

Decision

Add a neutral "Not research-based" label on recommendations that lack supporting studies, linked to a short explainer modal.

Instead of

Leaving unsupported recommendations unmarked.

Expect

Clearer trust signals without discouraging exploration of heuristic suggestions.

2 May 2024

Project

Search Results Design

Decision

Use a compact list layout for search results on desktop instead of a card grid, with the thumbnail on the left and metadata stacked on the right.

Instead of

A card grid layout for desktop search results.

Expect

Higher scan rate in eye-tracking sessions and less vertical scroll on typical result sets.

18 April 2024

Project

Figma Plugin

Decision

Ship the first plugin version with read-only sync from Figma variables to the design token file, and defer two-way editing to a later release.

Instead of

Shipping two-way editing in the first plugin version.

Expect

Designers can adopt the plugin without fear of accidental overwrites, and we can validate the sync pipeline before adding write access.

12 March 2024

Project

Company Account Page

Decision

Consolidate billing, team, and security settings into a single account page with left-side section nav instead of separate top-level routes.

Instead of

Separate top-level routes for billing, team, and security.

Expect

Fewer support tickets about where to change payment details, and faster task completion in usability tests.